Where We Advertise
Every Platform Where Buyers Search for New Homes
Plus Google Ads, Bing Ads, Facebook, Instagram, YouTube, and geo-fencing
Hayloft manages your entire paid marketing pipeline — from the first ad click to a qualified appointment on your sales team's calendar. We even cover the ad spend.
What We Do
We don't just drive traffic. We manage the entire journey from ad click to signed contract.
Multi-platform ad campaigns across Zillow, Realtor.com, Google, Facebook, Instagram, and more — all managed daily by our team.
We manage your entire lead pipeline — speed-to-lead response, email nurturing, SMS follow-up, and qualified appointment scheduling.
We connect builders with preferred realtors, lenders, and suppliers who fund co-marketing campaigns — generating extra leads at zero cost to you.
Where We Advertise
Plus Google Ads, Bing Ads, Facebook, Instagram, YouTube, and geo-fencing
The Big Idea
Only 5-10% of new home leads are ready to buy right now. The other 90% need nurturing over weeks and months. Without a system, those leads are lost forever.
We build and manage your Nurturing Pool so that over time, more leads convert into appointments and sales. The longer you nurture, the bigger the pool, the more you close.
Results from a single month managing a regional home builder's marketing
Real-time dashboards track every lead, every channel, every dollar
The Co-Marketing Advantage
When builders, realtors, and lenders pool their marketing budgets through Hayloft, everyone wins.
Each partner gets exclusive access to high-intent buyers in their market — delivered as warm referrals, not cold leads.
How We Work
We audit your current marketing, set up tracking, build your CRM pipeline, and create nurture sequences — all in the first 30 days.
We go live across all paid platforms — portals, search, social, retargeting — with campaigns tailored to your markets and communities.
Leads flow into your pipeline. We respond within minutes, nurture with personalized sequences, and schedule qualified appointments.
We A/B test, scale winners, expand to feeder markets, grow co-marketing partners, and deliver monthly performance reports.
Our Team
We don't just know marketing. We know new home builder marketing — because we've done it from the inside.
Our leadership team includes former home builder CMOs and Directors of Marketing who have managed tens of millions in ad spend and generated thousands of leads from the builder side of the table.
Dedicated ad managers who live inside Zillow, Google Ads, Meta, and every major real estate portal daily — optimizing campaigns, testing creative, and scaling what works.
CRM experts, lead scoring architects, and reporting analysts who ensure every lead is tracked, every touchpoint is measured, and every dollar is accounted for.
Simple Compensation
Our fees are tied to your sales performance. No retainers that drain your budget regardless of results.
Covers all ad management and all ad spend. No separate media budget required.
You only pay when our appointments become signed contracts. Pure performance.
Extra leads at zero cost. Partners fund the ads. You get the buyers.
Get Started
We limit the number of builders we work with in each market to ensure lead exclusivity. Apply to see if your area is still open.
We will put together a custom marketing plan for your market and walk you through how it all works.
